Developing a Performance Coaching Competency Model for Supervisors & Managers of NIOC

One of the main organizational challenges and demands of National Iranian Oil Company (hereafter NIOC) is to find strategies that can be used to improve the employees’ performance. Performance Coaching is one of the strategies and the absence of a proper model in accord with the oil industry seems to be a challenge in the company. The present research, relying on the qualitative approach, aimed at identifying a model for performance coaching competencies appropriate for NIOC. The given indicators were extracted from communities, coaching models, and the bulk of literature. The sampling method was purposive and comprised interviewing 12 experts and managers familiar with performance coaching in NIOC. Data were collected through Literature review and semi-structured interviews, which were subsequently coded inductively via MAXQDA software. Results derived from data analyses subsumed 16 categories of performance coaching competencies according to the common codes between literature review and the experts’ opinions.